So, apparently the Olympics is going on in London! I really wish they’d let us know at some point. I do love a good sports day, even if they don’t have an egg and spoon race.
As you can probably guess, I don’t really care about competitive sports, particularly the ones I’m meant to care about. I probably won’t be watching the Olympics at all – in fact, I’m counting the days until it’s over and the blanket coverage ends. (Also, the references to athletes as “heroic” or “superhuman” – really?) However, even some hardened sports fans are finding it hard to keep optimistic about the Games. It’s failed to keep most of its promises, and there are stories every day about the Olympic committee’s ridiculous rulings, many of which concern the interests of the corporate sponsors.
People who go into the stadium aren’t allowed to wear certain clothes that conflict with those sponsors or pay with anything except cash or Visa cards. A “brand army” has been created to monitor businesses’ and advertisers’ use of words like “gold”, “summer”, “sponsors” and “London”. (Considering the sponsors include McDonalds, Coca Cola and Dow Chemical, I’m not sure why they’re so keen on protecting them.) The Army had to be drafted in to provide security when private company G4S failed to do so adequately. Women still lose out in terms of events and medals – reflective of a wider problem in sports, perhaps, but the Olympics should be the place to break that pattern.
Oh, and did I mention some people have had missiles put on top of their houses? It’s “legitimate and proportionate”, you guys!
Of course, those in charge respond to concerns like this with dismissal, because clearly we’re trying very hard to find things to be annoyed about concerning an event that’s cost billions of pounds and done a lot more harm than good. If you’re planning to watch the Olympics – maybe you even managed to get tickets – I hope you enjoy them, despite all the fail surrounding them. Either way, I hope you enjoy this video of London (can I say that?) Mayor Boris Johnson’s Olympic welcome.
Will you be watching the Olympics? If not, why not? Are you interested in competitive sport as a whole?
The Afternoon Inqueery (or AI) is a question posed to you, the Queereka community. Look for it to appear on Tuesdays, Thursdays and Sundays, at 3pm ET.
(Featured image by Ben Sutherland on Flickr.)